Flamed Studio is Scopely’s in-house creative agency, responsible for the ideation and production of marketing assets across a diverse portfolio of global titles. For their rebrand I developed a dynamic visual system, designed to be as expressive and versatile as the games they support. The identity begins as a 1 color mark to ensure maximum legibility at any scale. I then expanded this into a modular system where the hexagonal "box" serves as a canvas. By allowing the interior to adapt through high-energy textures or specific character-driven themes, the brand can fluidly shift its tone to match any game's IP while maintaining a consistent and recognizable silhouette. The project involved extensive concepting, and these variations are included to show the breadth of designs and styles explored during the process.